(In progress)

<aside> 💡 About the company: Hospitality Tableware is a major player in the global ceramics industry, boasting a turnover of around US$1 billion. Since it's publicly traded, it signifies a large and successful company within the industry.

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About the project

Fine Line Porcelain is a major manufacturer of high-quality porcelain tableware for the hospitality industry, including hotels and restaurants . They are known for their: Superior quality, Diverse product range, Multiple porcelain body options, They also provide cutlery and other tabletop essentials, making them a one-stop shop for hospitality businesses.

What needed to be redesigned?

Revamp Fine line porcelain existing HoReCa website to create a modern, visually appealing, and user-friendly online experience that attracts more customers and drives sales.

• Improving customer experience: Our aim is to provide customers with a seamless, convenient & user-friendly experience, from product discovery to checkout and post-purchase support.
• Expand customer base: By making products available online, website can reach a wider audience and attract new customers from different geographic locations and demographics.
• Analyze & optimize performance: By collecting and analysing data from customer interactions, an e-commerce website can identify areas for improvement and optimize performance, from website speed to product recommendations and marketing campaigns.
• Importance of mobile-responsive design, ensuring that users can access the website & navigate it easily on any advice.

To reach these objectives we need an optimal website user experience and elevate the design & structure of the site to an inspirational and high-end look & feel.

Understanding the target audience

Understanding your target audience (TG) is paramount in marketing. Through thorough research, you gain insights into their preferences and behaviors. Once we comprehend your TG, we shall prioritize them into segments. Not all segments hold equal potential; some are more likely to engage and convert. This segmentation allows you to allocate resources efficiently and tailor messages for maximum impact.

P0 Target Audience

• Chefs
• Food & Beverage manager
• Hotel & Restaurant owner

P1 Target Audience

• Procurement Companies
• Contract Catering operators
• Distributor owners & managers

P2 Target Audience

• Salesforce agents
• End Consumer (Private customers)